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In The Loupe:
Advertising Diamonds, Gemstones and Pearls
If
you advertise or sell Jewelry, the claims you make about the products must
be accurate. The Federal Trade Commission's (FTC's) Jewelry Guides offer
specific information on how to describe Jewelry products truthfully and
non-deceptively and how to disclose material information to consumers...
Disclosures in
Catalogs, Printed Materials and Online Ads
If you use fractions to represent the weight of a diamonds in catalogs or
other printed materials, you should disclose - clearly and conspicuously on
every page that includes a representation - that the diamonds weight is not
exact...
Gemstone Treatments
Gemstone treatments or enhancements refer to the way some gems are altered
or treated to improve their appearance or durability...
How do you know
whether a treatment has a "significant effect" on a gemstones value?
Consider whether the treatment makes the product less valuable than if it
contained an untreated gemstone...
Merchants are required
to tell consumers
if the pearls they are selling are cultured or imitation. The ads
should not use the word pearls - by itself - unless the advertised product
consists only of natural pearls...
The Federal Trade Commission announced the results of a
surf of 100 Internet websites advertising and selling Jewelry, finding that
many of the sites were not providing consumers with information required
under the FTC's Jewelry Guides...
Part 1
Part 2
Part 3
Federal Trade Commission staff today announced the results
of their second "surf" of sites that advertise and sell Jewelry on the World
Wide Web...
Part 1
Part 2
Part 3
Standard of Fineness of Gold Jewelry -
the actual fineness of such gold or alloy shall not be less by more than
three one-thousandth parts than the fineness indicated by the mark stamped,
branded, engraved, or printed upon any part of such Jewelry...
Standard of Fineness of
Silver Jewelry -
the actual fineness of the silver
or alloy thereof of which such Jewelry is wholly or partly composed shall
not be less by more than four one-thousandth parts than the actual fineness
indicated by any mark (other than the word ''sterling'' or the word
''coin'') stamped, branded, engraved, or printed upon any part of such
Jewelry...
Stamping Plated Jewelry -
plainly
indicating that such Jewelry or part thereof is made of rolled gold plate,
gold plate, or gold electroplate, or is gold filled, as the case may be...
Part 1
Part 2
Steinmetz and Harrods Cooperate on Exclusive Diamond Jewelry -
the Steinmetz Group and the British department store Harrods have struck a
luxury cooperation that brought some 400 of Harrods best clients to the
store for an after hours dinner followed by a fashion and diamond jewelry
show...
Platinum jewelry hub planned for South Africa's North West - the
Platinum Jewellery Trust of South Africa is establishing a platinum design,
manufacturing and training facility in the country's North West province,
with the goal of increasing the availability of platinum jewelry in the
country...
Should an engagement ring
be custom designed or bought ready-made...
The
4 C’s to buying diamond jewelry...
Earrings - a style for
everyone...
If you have an interesting article related to Jewelry, email
us at the address below and we'd be happy to publish it on our site. If the
article is not original, please let us know the source so we can give
credit.
Email us at
articles@thejewelcove.com
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