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All That Glitters... How to Buy Jewelry Buying jewelry can be fun, exciting and confusing. Whether you're considering a gift of jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry. Here's some information to help you get the best quality jewelry for your money, whether you're shopping in a traditional brick and mortar store, by catalog or online.

Gold - The word gold, used by itself, means all gold or 24 karat (24K) gold. Because 24K gold is soft, it's usually mixed with other metals to increase its hardness and durability...(read more)

Gold (part 2) - Jewelry can be plated with gold in a variety of ways. Gold plate refers to items that are  mechanically plated, electroplated, or plated by any other means with gold to a base metal...(read more)

Platinum, Silver and Other Metals
Platinum is a precious metal that costs more than gold. It usually is mixed with other similar metals, known as the platinum group metals...(read more)

Gemstones - Natural gemstones are found in nature. Laboratory-created stones, as the name implies, are made in a laboratory. These stones, which also are referred to as laboratory-grown, [name of manufacturer]-created, or synthetic, have essentially the same chemical, physical and visual properties as natural gemstones...(read more)

Gemstones (part 2) - Jewellers should tell you whether the gemstone you're considering has been treated when: the treatment is not permanent; the treated stone requires special care; or the treatment significantly affects the value of the gemstone...(read more)

Diamonds - A diamonds value is based on four criteria: color, cut, clarity, and carat. The clarity and color of a diamond usually are graded...(read more)

Diamonds (part 2) - Some diamonds may be treated to improve their appearance in similar ways as other gemstones. Since these treatments improve the clarity of the diamond, some jewellers refer to them as clarity enhancement...(read more)

Pearls - Natural or real pearls are made by oysters and other molluscs. Cultured pearls also are grown by molluscs, but with human intervention; that is, an irritant introduced into the shells causes a pearl to grow...(read more)

A Jewelry Shopper’s Checklist - When you're in the market for a piece of jewelry for yourself or someone you love, shop around. Compare quality, price, and service...(read more)

 

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